MLL Commissioner Plans to Wield Marketing Fundamentals to Woo Fans and Sponsors
Alexander P. “Sandy” Brown played lacrosse at Washington & Lee University in Lexington, Va., and represented his university at the prestigious 1985 USILA North-South Game. Since stepping off the field he has compiled a detailed resume in sports media, However, when it comes to discussing the fundamentals of his new post as commissioner for Major League Lacrosse (MLL), Brown pulled from an old football playbook during his visit to Kennesaw for the Atlanta Blaze’s home opener against the Florida Launch.
Gudger's Background Steeped in Work Ethic and Solid Business Principles
Andre Gudger, the new owner of the Atlanta Blaze, was raised on his grandfather’s tobacco farm in Hughesville, Md. The rural hamlet located 40 miles or so southeast of our Nation’s Capitol is best known for giving birth to looseleaf tobacco auctions before World War II, due to its proximity to the Southern Maryland Railroad.
If the Script Includes Creativity, Matt Gibson Can Play the Lead
Matt Gibson took a ball, a crosse and a predictable wall to create compelling digital videos for those who crave stimuli. Whether or not those who have watched them will ever see his full talents on display in a game is subject to question. Watching the professional lacrosse player, the authentic Gibson, the attackman for the Atlanta Blaze should be an enlightening experience for all who have not. His stick becomes like an extension of an appendage. His vision is seemingly a forecast of what’s to come. His temperament enthusiastically pinpointed on team results.